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      <image:title>the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Cover image by Alli Torban. Typeset in Indivisible and Elena from Process Type Foundry, and Omnes from Darden Studio</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Table restyled from: “Science communication as the social conversation around science,” by Massimiano Bucchi and Brian Trench. In Massimiano Bucchi and Brian Trench, eds, Routledge Handbook of Public Communication of Science and Technology: 3rd ed. (Routledge, 2021). © 2021 by Routledge. Restyled with permission from Taylor &amp; Francis Group.</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Image Credit: Matteo Farinella; Originally produced for Lifeology, and featured in the “What Is Science Communication?” Lifeology University SciComm Program course. Reproduced with permission from the artist and Lifeology.</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Image Credit: Karen Cheng et al., “Proving the Value of Visual Design in Scientific Communication,” Information Design Journal, Vol. 23 (2017); Image reproduced without modification per CC BY 4.0 license</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Image Credit: Matteo Farinella; Originally produced for Lifeology, and featured in the “What Is Science Communication?” Lifeology University SciComm Program course. Reproduced with permission from the artist and Lifeology.</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>“Sea ice thickness and whaling. A minimum 3–4 feet of ice thickness is needed to support the weight of a whale.” As published in “Images as Information: Context-Rich Images and the Communication of Place-Based Information Through Increased Representation in Environmental Governance,” by Tracie Curry and Ellen D. S. Lopez, Frontiers in Communication, Vol. 5 (2020); Image reproduced without modification per CC BY 4.0 license</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Key characteristics of the three models described by Lindy A. Orthia et al., in “Reorienting Science Communication towards Communities,” Journal of Science Communication, Vol. 20 (2021). Image Credit: Jen Christiansen</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Image Credit: Reprinted with permission from Ilwhan Oh et al., “Enhanced Photoelectrochemical Hydrogen Production from Silicon Nanowire Array Photocathode,” Nano Letters, Vol. 12 (January 11, 2012). © 2012 American Chemical Society</image:caption>
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      <image:title>science communication fundamentals - Make it stand out</image:title>
      <image:caption>Data from Karen Cheng et al., “Proving the Value of Visual Design in Scientific Communication,” Information Design Journal, Vol. 23 (2017); Image Credit: Jen Christiansen</image:caption>
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